The Complete Operating System for Cannabis Retail
Stop juggling 4-6 disconnected vendors. Dirigo unifies retail operations, marketing automation, digital payments, and professional content creation into one integrated platform.
Fragmentation is Killing Your Margins
Maine's 77 dispensaries face the same challenge: disconnected software systems that create more work, not less.
The Reality Today
4-6 Disconnected Vendors
Separate systems for POS, compliance, marketing, payments, and content that don't talk to each other.
15-20 Hours/Week Wasted
Manual data entry, switching between platforms, reconciling reports, and managing multiple relationships.
3.5%+ Payment Fees
Cashless ATM solutions charge premium rates while creating awkward customer experiences.
Zero Data Leverage
Customer insights trapped in silos. No way to personalize marketing or optimize operations.
The Hidden Costs
Administrative overhead
Multiple vendor costs
Cross-system insights
What if one platform could replace them all?
Six Modules. One Ecosystem.
Every module generates value independently while contributing data to improve all others. Start with what you need, expand as you grow.
Platform Core
The retail operating system built for Maine cannabis.
- Real-time inventory with low-stock alerts
- METRC integration for automated compliance
- Staff management & performance tracking
- Customer database with purchase history
- Analytics dashboard with daily insights
Content Engine
Automated, compliance-safe marketing that saves 10+ hours/week.
- Multi-platform social media management
- Content calendar with auto-scheduling
- Compliance guardrails prevent violations
- Email campaigns with segmentation
- Performance analytics & optimization
CannaPay
Digital payments that reduce cash handling and speed checkout.
- Customer wallet with in-store & remote loading
- QR code payment under 30 seconds
- Works across all platform dispensaries
- Transaction data feeds personalization
- 2.5% fees vs 3.5%+ for cashless ATM
Merch Engine
Turn your brand into revenue with zero inventory risk.
- Custom design services for your brand
- Print-on-demand fulfillment
- Integrated online merch store
- In-store ordering kiosk option
- Loyalty integration for rewards
Studio Membership
Professional content production from our Bangor-area studio.
- 2 studio sessions per month
- Live streams & product showcases
- Podcast appearances
- All content in multiple formats
- Clips feed directly to Content Engine
Implementation
White-glove setup ensures value from day one.
- Brand audit & discovery session
- Platform configuration & data migration
- Staff training (in-person + video)
- 30-day optimization period
- Standard operating procedures docs
The Power of Integration
When a customer loads their CannaPay wallet, your Content Engine knows to send them a personalized offer. When they make a purchase, Platform Core updates inventory and METRC automatically. That's the Dirigo difference.
Why Dirigo Wins
National players specialize in one function. We integrate everything.
| Capability | Dutchie | Flowhub | Leafly | Weedmaps | Dirigo |
|---|---|---|---|---|---|
| Retail Operations/POS | |||||
| Marketing Automation | limited | limited | |||
| Digital Payments | |||||
| Merch/POD | |||||
| Production Studio | |||||
| Maine-Local Support | |||||
| Integrated Data | partial | partial |
National vendors can't replicate our local presence, studio access, and relationship-based approach. Our Maine-first focus means you get a partner, not just a vendor.
ROI Calculator
See exactly what your dispensary gains with Dirigo. Adjust the sliders to match your business.
Your Dispensary
Choose Your Modules
Platform Core
Retail OS, analytics, METRC integration, staff tools
Content Engine
Social media management, content calendar, compliance
CannaPay
Digital payments, faster checkout, lower fees
Merch Engine
Branded merchandise, POD fulfillment, new revenue
Studio Membership
Live streams, podcast, professional content
Your ROI
Cost Breakdown
Value Breakdown
Includes setup, training, brand audit, and 30-day optimization
Values are estimates based on industry benchmarks. Individual results may vary.
“We were spending 20 hours a week just managing different systems and trying to keep up with compliance. Dirigo promised to cut that in half — and they delivered. Now I can focus on what matters: serving our patients and growing the business.”
The Neon Pipe
Corinth, Maine
Launching February 2025
Simple, Transparent Pricing
Start with Platform Core, add modules as you see ROI. No hidden fees, no long-term contracts.
Starter
For rural and owner-operated dispensaries ($200K-500K revenue)
- ✓Platform Core (full POS & inventory)
- ✓METRC compliance integration
- ✓Basic analytics dashboard
- ✓Email support
- ✓$5,000 implementation fee
Growth
For growing dispensaries with expanding staff ($500K-1M revenue)
- ✓Everything in Starter
- ✓Advanced analytics & reporting
- ✓Staff performance tracking
- ✓Customer segmentation
- ✓Priority support
- ✓$7,500 implementation fee
Enterprise
For urban and multi-location operators ($1M+ revenue)
- ✓Everything in Growth
- ✓Multi-location management
- ✓Custom integrations
- ✓Dedicated success manager
- ✓Quarterly business reviews
- ✓$10,000 implementation fee
Add-On Modules
Content Engine
$1,000/mo
CannaPay
2.5% of volume
Merch Engine
$200/mo + 15%
Studio Membership
$1,000/mo
The ROI is Clear
A $600K/year dispensary on Growth tier ($999/month) with Content Engine ($1,000/month) pays $24K annually. If we drive just 4% incremental revenue, the platform pays for itself.
Our target is 8-12% revenue impact — 2-3x ROI.
Frequently Asked Questions
Everything you need to know about the Dirigo platform.
Dutchie and Flowhub focus on specific functions (e-commerce and POS). Dirigo integrates six business functions into one platform: retail operations, marketing automation, digital payments, merchandise, professional content production, and implementation support. Plus, we're Maine-local with a studio in the Bangor area — not a faceless national vendor.
Ready to Lead Your Market?
Join Maine's first integrated cannabis retail platform. Book a demo to see how Dirigo can save you 15+ hours per week and increase revenue by 8-12%.